Homo Transporticus? No - we are almost certainly not nearly there yet
Best buckle up for this week’s interview on @The Infrastructure Podcast…… it’s pretty hectic! π₯
Rory Sutherland, vice chairman of
Ogilvy UK, transport planning guru and co-author of the fantastic Transport for Humans book, joins me on The Infrastructure Podcast this week and puts a very entertaining - and well-deserved - rocket up the whole of the UK’s transport planning, operations and management system.
Have a listen
here where you’ll here answers to questions such as:
π₯ Who is Homo Transporticus?
π₯ Why should we measure passenger joy not speed?
π₯ What question did HS2’s planners fail to ask?
π₯ How can phycologists help engineers?
π₯ Why do we need the GigaBest – a new SI unit for regret?
π₯ How come the best train route to Cornwall is kept secret?
…….and more!











