Homo Transporticus? No - we are almost certainly not nearly there yet
Best buckle up for this week’s interview on @The Infrastructure Podcast…… it’s pretty hectic! ๐ฅ
Rory Sutherland, vice chairman of
Ogilvy UK, transport planning guru and co-author of the fantastic Transport for Humans book, joins me on The Infrastructure Podcast this week and puts a very entertaining - and well-deserved - rocket up the whole of the UK’s transport planning, operations and management system.
Have a listen
here where you’ll here answers to questions such as:
๐ฅ Who is Homo Transporticus?
๐ฅ Why should we measure passenger joy not speed?
๐ฅ What question did HS2’s planners fail to ask?
๐ฅ How can phycologists help engineers?
๐ฅ Why do we need the GigaBest – a new SI unit for regret?
๐ฅ How come the best train route to Cornwall is kept secret?
…….and more!











